Reade plays a central role in shaping the direction of the practice, guiding both its architectural vision and strategic growth. As the Director, he works across design, business and leadership, helping steer the studio’s work while fostering a culture that values clarity of thinking, collaboration and purposeful design.
While he may not fit the stereotype of the black-turtleneck architect, Reade is known for his ability to communicate complex ideas with candour, humour and ease. His calm, pragmatic approach brings clarity to challenging situations and helps build confidence among clients, collaborators and project teams alike.
Growing up in a rural environment has informed Reade’s grounded perspective on architecture and the role it plays in shaping everyday life. This outlook underpins a broader belief in the responsibility of architecture to contribute meaningfully to the social and civic fabric of our cities. Through his leadership, Reade continues to champion architecture that balances commercial realities with thoughtful, enduring design outcomes.
