The responsive approach to precinct regeneration sets a new bar for mixed-use developments. This building, sitting directly in front of Southern Cross station (the first thing people see when arriving) seeks to anchor the increased westerly shift of the CBD, heralded by the regeneration of Fishermen’s Bend and Southbank.
The twists and turns of this new project belie its pure and simple, first principles rationale, Occam himself would be proud. Premier Tower is the articulation of our research into how to work with individual sites and their climatic constraints, brought together using parametric modeling techniques. The complex form, a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements.
For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s Ghost. As far as this project goes up, our focus also extends outwards – with retail space as well as hotel rooms and apartments, the project is designed with a more long-term view to urban design, creating a self-sustaining development.
